Will Nitze News Today

Heres how the founders of six companies, each with a unique narrative, translated their personal passion into products that resonate deeply with consumers.

Will Nitze, the founder and CEO of brain health-focused CPG brand IQBAR, shared candid takes on how to scale a food and beverage company, including his perspective on fundraising (“Bootstrapping is the worst thing you can do.”), staffing (“How can we build a $50 million brand with a staff of six?”), and retail strategy (“Choose channels that scale well.).

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Will Nitze is the founder and CEO of IQ Bar, the plant based protein company for your brain and body. On this episode of ITS, Will and Ali talk about his "shower thoughts" on Linkedin, how IQBAR built on e-commerce first, why they skipped straight to conventional, and the pros and cons of platforming. In the Sauce is Powered by Simplecast.

Snack bar trends: Whats next for the category? By Mary Ellen Shoup With so many emerging bar brands vying for space in a crowded market dominated by large CPG -- Clif Bar, KIND (Mars), RXBAR (Kelloggs) -- and retail sales still down in 2021, whats the future of the bar set, and how can brands punch above their weight to drive growth? In FoodNavigator-USAs Single-serve bar sales down 20% in 2020 Karen Howland, managing dire...

The company was launched in 2017 as an on-the-go solution for brain fog and lack of energy. IQBAR CEO and founder Will Nitze told NutraIngredinets-USA that they optimize the keto-friendly protein bars around 6 specific brain nutrients: Lions mane, MCTs, omega-3s, flavonoids, vitamin E, and choline.  “We chose those nutrients in particular for two primary reasons: 1) They had the greatest scientific research demonstrating positive impact on the brain, and 2) They can be incorporated into a ba...

IQBAR Gets Wise with $2.8M Investment for Brain Health Plant-Based Protein Bars Share Article CircleUp Growth Partners bets on brain health as a rapidly growing category by investing in clean, keto, low sugar protein bars IQBAR Sustaining superior mental and physical sharpness throughout the day requires superior nutrition. Each IQBAR contains 6 brain nutrients and 12g plant protein, and are compliant with keto, paleo-friendly, vegan, and gluten, dairy, and soy-free diets. ...