Will Swayne News Today

Better than 2023.

A forecasting report by Dentsu predicts that global advertising spend will balloon by 4.6 percent in 2024 and peak at US$752.8 billion.

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However

EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom

EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom.

Shenda Loughnane was global MD at sister agency iProspect.

Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.

Yasuharu Sasaki, Will Swayne and Pete Stein will head up global practices teams for creative, media and CXM under Jean Lin's leadership, while Peter Huijboom steps down as Dentsu's international media CEO to serve in an advisory role.

Yasuharu Sasaki, Will Swayne and Pete Stein will head up global practices teams for creative, media and CXM under Jean Lin's leadership, while Peter Huijboom steps down as Dentsu's international media CEO to serve in an advisory role.