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Defence Force Recruiting launches new AR Army experience with Snapchat via VMLY&R

Defence Force Recruiting (DFR) and creative agency VMLY&R have partnered with Snapchat to teach the hand signals used on the battlefield in the Australian Army, through an augmented reality (AR) experience. The DFR Signal Lens leverages Snapchatโ€™s sophisticated hand-tracking AR technology
United States Travis Hanson Alison Hatt Marc Unger Haran Ramachandran Madi Moorhead

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