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Buying a new EV: Men prioritise price and range, but women are safety first

Price is top of the list, but men and women have varying levels of range anxiety, and women are more safety-conscious.

United kingdomCity ofMichelle breffittMichelle breffitDirect lineWomen drive electric

Would autonomous taxis from Google improve personal safety in Britain?

Self-driving cars like Waymos are coming to a road near you soon. The safety debates are raging, but will autonomous tech improve personal safety too?

United kingdomSan franciscoUnited statesCity ofLos angelesAbhishek sampatMark harperFord bluecruiseJessie wolinksyJan moirMichelle breffittMetro ridechoiceJames reeveTransportation safety administrationWomen drive electric facebook groupUniversity of michigan transportation research institute

Would autonomous taxis from Google improve personal safety in Britain?

Self-driving cars like Waymos are coming to a road near you soon. The safety debates are raging, but will autonomous tech improve personal safety too?

United kingdomSan franciscoUnited statesCity ofAbhishek sampatFord bluecruiseJames reeveMetro ridechoiceMichelle breffittJan moirLos angelesMark harperJessie wolinksyCalifornia public utilities commissionTransit administrationUniversity of michigan transportation research institute

Car dealers marketing could better appeal to female buyers triggers

Women will soon be majority of drivers and car buyers, expert suggests, so car dealers and OEMs need to improve their marketing to "trigger" a female shopper into buying.

United kingdomLaura fisherSarah toozeAloha wanderwellLexie alfordCarshop swindonCatherine bleeErin bakerVehicle licensing agencyDepartment for transport dfWhile the society of motor manufacturersAuto traderShop swindonWomen drive electricMustang mach eFord model

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