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Heineken and Le Pub APAC collaborate with Korean actor Park Hyung Sik for new campaign to highlight the importance of working responsibly

Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.
Kim Shaw Jack Christensen Salini Muniandy Francesca Zazzera Bernardo Moreira Gerald Yeo

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HEINEKEN® Partners with Global Korean Actor Park Hyung Sik for New Campaign to Raise Awareness on Overworking and Its Effects on Social Life

According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as the top reason why Gen Zs and young millennial employees in Singapore and Malaysia 'ghost' their friends, significantly impacting their social life and relationship with friends and family. Partnering with Park Hyung-Sik, HEINEKEN® wants to raise awareness and remind employees of the importance of working...
United States Noord Holland Bram Westenbrink Hyung Sik Research Methodology Heineken Holding

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