According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as a key reason why employees ‘ghost’ their friends, significantly impacting their social life and relationships with friends and family.
Little Black Book, Heineken’s Tanya Lubis and Jonathan O’Lone and Le Pub’s Cyril Louis tell Laura Swinton about a paranormal campaign and experience that puts a spooky spin on the brand’s Work Responsibly message
Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.