Heineken and Le Pub APAC collaborate with Korean actor Park Hyung Sik for new campaign to highlight the importance of working responsibly

Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.

Related Keywords

Malaysia ,Singapore ,Kim Shaw ,Jack Christensen ,Salini Muniandy ,Francesca Zazzera ,Bernardo Moreira ,Gerald Yeo ,Charles Laporte ,Valentina Salaro ,Kuba Lubniewski ,Monica Radulescu ,Lara Simoniello ,Marta Delladami ,Bram Westenbrink ,Naufal Hafizi ,Mariella Maiorano ,Antonio Jorgaqi ,Kelvin Wang ,Willemijn Sneep ,Eleonora Botta ,Mihnea Gheorghiu ,Balerie Ngo ,Eugene Ang ,Agnieszka Gorecki ,Marie Boucaut ,Paola Natellis ,Jonathan Olone ,Wei Fong ,Isabella Cecconi ,Maria Lekka ,Isha Meleth ,Eric Wong ,Andrew Nicholas Yap ,Raja Muhamad Danial ,David Casares ,Tanya Lubis ,Daniele Benvenuti ,Rajeev Sathyesh ,Julie Kuan ,Stefano Zanoni ,Nour Dalle ,Azman Mohamed ,Eoin Sherry ,Mauro Mazzei ,Suzanne Woon ,Lisa Van Vliet ,Gonzalo Guti ,Kevin Alderweireld ,Aloysious Norman ,Justin Leo ,Donggun Kim ,Cristiana Boccassini ,Daniela Iebba ,Marian Govin ,William Walter Watters ,Ilko Petkov ,Simon Tan ,Foo Chuan Shen ,Cyril Louis ,Justin Seow ,Rudy Zulkifly ,Hanh Kanssen ,Bruno Bertelli ,Benjamin Kwek ,Ilaria Castiglioni ,Jolynn Chan ,Alexandra Stewart ,Roberto Ardig ,Li Lyn ,Rob Van Griensven ,Imran Behlim ,Hyung Sik ,Jons Maloy ,Andrey Tyukavkin ,Production Company ,Instagram ,Heineken Global Digital Development ,Senior Campaign ,Business Development ,Yougov ,Heineken ,Global Client Service ,Head Of Creative Technology ,Office Cleaners ,Senior Strategic Planning Team ,Park Hyung Sik ,Work Responsibly ,Ghosted Bar ,Tik Tok ,Park Hyung ,Ghost Generator ,Global Head Heineken ,Publicis Worldwide ,Publicis Groupe ,Director Global Heineken ,Global Communication Director ,Global Digital Director ,Global Communication Manager ,Global Digital Development Manager ,Business Development Director ,Brand Manager ,Jen Lyn ,Brands Marketing Manager ,Communications Manager ,Groupe Italy ,Creative Officer ,Pub Singapore ,Executive Creative Director ,Creative Director ,Andrew Nicholas ,Creative Technology ,Innovation Officer ,Global Strategy Director ,Data Strategist ,Experience Strategist ,Social Content ,Media Manager ,Social Media Manager ,Client Service Director ,Account Director ,Tammy Tan ,Manager Publicis Korea ,Creation Officer ,Donovan Del Rosario ,Joanna Ong ,Dora Sham ,Green Lee ,Usual Suspects ,Gsiw ,Ramon Patamalikitsakul ,Sabrina Simone ,Dir Cut ,Pang Wei Fong ,Account Manager ,Project Director ,Eric Gor ,Backend Developer ,Developer Technical Lead ,Team Lead ,Client Manager ,Campaign Manager ,