HEINEKEN Malaysia Remains Adaptive Amidst Challenging Market Outlook
In the second quarter of 2023, Group revenue decreased by 12% as compared to the same quarter in 2022.
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In the second quarter of 2023, Group revenue decreased by 12% as compared to the same quarter in 2022.
According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as a key reason why employees ‘ghost’ their friends, significantly impacting their social life and relationships with friends and family.
Little Black Book, Heineken’s Tanya Lubis and Jonathan O’Lone and Le Pub’s Cyril Louis tell Laura Swinton about a paranormal campaign and experience that puts a spooky spin on the brand’s Work Responsibly message
Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.
Heineken and Le Pub APAC have hired Korean actor Park Hyung Sik for new campaign "The Ghosted Bar" to highlight the importance of working responsibly.