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According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as a key reason why employees ‘ghost’ their friends, significantly impacting their social life and relationships with friends and family.
Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.
Heineken has continued its campaign against Asia's culture of overworking with a new spot encouraging young people to leave work on time and socialise with friends.
Heineken and Le Pub APAC have hired Korean actor Park Hyung Sik for new campaign "The Ghosted Bar" to highlight the importance of working responsibly.
Little Black Book, Launching in Singapore and Malaysia, the activation from Le Pub reminds people not to ghost their friends