Wow Bakes News Today

Latest products, launches and new product development (NPD) in the retail sector. Range enhancements, formats and pack/product design

18th May 2021 Healthy snacking brand Graze is launching a new and improved Wow Bakes range. The new cake bar format is said to deliver a “feeling of indulgence that shoppers crave” while keeping to under 90 calories per bar. It is claimed that the Bakes have 40% less sugar than the average cake bar and 30% less than the average cereal bar. The Wow Bakes (5 x 24g per pack – RRP: £2.69) are available in a variety of flavours, including Lemon Drizzle, Chocolate Hazelnut and Salted C...

Family: Married to pro skateboarder Dave Allen and proud mum to Daisy Rainbow and James The best business advice I’ve ever been given: Hold others to account to the same degree that you hold yourself Career highlight: Joining Graze as CEO Best book I have read recently: Lost Connections by Johann Hari, an immense insight into the sources of depression and pioneering new solutions. Also Girl, Woman, Other by Bernardine Evaristo, featuring 12 interweaving, intergenerational stories of British b...

Downloads It takes a fighter to survive in the snack bars world. As Covid-19 restrictions squashed on-the-go sales last year, a core part of the market was decimated in one fell swoop. That’s resulted in a massive shift in the way snack bar brands do business. “With over two-thirds of the population still working from home, the consumption occasion in this category has shifted from on-the-go to at home,” says Peter Morris, UK sales director at Kind. That shift is marked by Kantar data, wh...