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Good s.a.t.s, a personal video can actually help, too. it is optional but it is part of the application at tufts. what does a video show that a written essay cant? does it measure a different kind of smart? you be the judge. what does this, this, and this have to do with getting into college? >> i hope the admissions office will notice it, be like, oh, hey, this guy is really cool. >> reporter: tufts university near boston is now accepting personal videos as part of the application process. amon...