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Ready-to-cook dishes have gained huge popularity among Chinese consumers as the COVID-19 pandemic rages on and the digital economy thrives.

Ready-to-eat meals a niche for big-name restaurants By ZHU WENQIAN | China Daily | Updated: 2021-04-21 09:06 Share Goubuli employees make buns at a facility in Tianjin. [Photo provided to China Daily] Frozen semi-cooked foods from well-known restaurant brands have become increasingly popular, especially since the COVID-19 pandemic. Such dishes, which only require simple reheating, have become hot commodities as consumers embrace the shorter mea...

From:ChinaDaily   |  2021-04-21 09:06 Frozen semi-cooked foods from well-known restaurant brands have become increasingly popular, especially since the COVID-19 pandemic. Such dishes, which only require simple reheating, have become hot commodities as consumers embrace the shorter meal-preparation times and enhanced convenience. Fueled by the rapid development and reduced costs of cold-chain transport, ready-to-eat meals are enjoying a golden growth period as they can be delivered further ...

Frozen semi-cooked foods from well-known restaurant brands have become increasingly popular, especially since the COVID-19 pandemic. Such dishes, which only require simple reheating, have become hot commodities as consumers embrace the shorter meal-preparation times and enhanced convenience.   Fueled by the rapid development and reduced costs of cold-chain transport, ready-to-eat meals are enjoying a golden growth period as they can be delivered further with extended quality guarantee time fra...