Yahoo Creative Studios News Today

As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.

QMS, Foxtel, Magnite, Are Media, Howatson+Company, Publicis, EssenceMediacom, PwC, Yahoo.

Collect digital music from Australian artists.

Jack Daniels and Yahoo Creative Studios have teamed up to create an exciting NFT campaign in Australia, incorporating augmented reality (AR), collectible…

To engage Gen Z with personalized experiences, marketers need to include augmented reality in their strategy.

To engage Gen Z with personalized experiences, marketers need to include augmented reality in their strategy.

We explore a raft of brands that are bringing new levels of immersive experience into their latest experiential activations

Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse

Gaming was the kernel from which the metaverse has developed. MMORPGs proved that persistent worlds were possible, while games like GTA Online brought virtual real estate and purchases to the mainstream. As part of The Drum’s Metaverse Deep Dive, we look at what’s next for gaming, and whether platforms like Roblox and Fortnite will continue to be the main beneficiaries.

With all eyes and ears on the metaverse in 2022, Yahoo’s Paul Sigaloff explains how marketers can get the most out of it as part of The Drum’s Metaverse Deep Dive.