Yehuda Matzos News Today

For the first time ever, the tiki-themed American grocery chain is selling unleavened Passover bread under its own famous private label. But will customers bite?

(JTA) - For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joes have been able to purchase matzah off the shelves of the

For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which

Says SF State Prof. Rachel Gross, fans of Trader Joe’s excited to try the chain's new private-label matzah are part of a unique American Jewish tradition: putting faith in brands.

For the first-time, the grocery chain is selling the bread of affliction under its private label.

Since 2018, the organization has shipped more than 675,000 individual Haggadahs to some 110,000 PJ Library families at no cost.

New Stories, A Family-Friendly Haggadah, Podcast Episodes And A Fresh-Baked 'Matzah Mania Guide' Offer A Wealth Of Goodies To Fill Up The Seder Table This Year

Long a trusted resource for Jewish families in more than 35 countries around the world who receive their free books each month, PJ Library offers