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Merman director Zak Emerson teams up with Irish production company Butter for the Toyota Hybrid campaign
Zak Emerson contemplates the power of hybrid in his most recent piece of work for Toyota through the Irish production company Butter.
Kyla O’Kelly said of the project: Javelin Dublin has launched a new Toyota Ireland Brand campaign, the latest in the Built for a Better World series. The campaign, “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid and Toyota, as the right choice for drivers today and into the future. Toyota’s world-leading Hybrid Electric offering, their unequivocal vision of the future of motoring, along with recent research insights confirming Toyota as Ireland’s most trusted, reputable and desired car brand led to the new advertising platform. The TV, part of a multi-platform campaign, was filmed in Ireland during lockdown in March 2021, a s
Javelin Launches New Integrated Brand Campaign for Toyota Ireland
May 10, 2021
Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future.
The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel of a Toyota Hybrid, musing on life and the choices we make, as he drives from Wicklow to Dublin.
According to Zoe Bradley, head of marketing communications, Toyota: “As Ireland’s favourite car brand, we are constantly moving the bar in terms of our creative ambition. For this campaign, we set out to move away from the more typical car category norms and deliver some simple storytelling around Toyota’s very strong Hybrid and other brand credentials. There is a lot of confusion out there for people choosing a new car, but what we do know is that o
Javelin Launches New Integrated Brand Campaign for Toyota Ireland adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.