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Indian consumers keen to embrace sustainable products; purchasing behaviour to follow: Bain & Company report

The new research finds that 62% in India are willing to spend a clear premium on sustainable products, but nascent understanding, high price, availability issues, and lack of sustainable options are currently challenging purchase follow-through
Zara Lightowler Asia Pacific Ravi Swarup Bain Company Bestmediainfo Bureau Partner At Bain Company

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