67 percent of supply chain leaders have increased
67% of supply chain executives across North America say their organization’s investment in Direct-to-Consumer has increased over the past three years....
Source: globenewswire.com
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The Zero Consumer Revolution: Adapting Your Business For A New Generation
McKinsey has coined the term Zero Consumer, defined as a consumer who shops across different channels, expects excellent service and sustainable products.
Theodore Levitt Theodore Ted Levitt Harvard Business School Zero Consumer Harvard Business Review What Business Are You
Source: forbes.com