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Haiers clean air AC campaign Haier India has launched a new air conditioner range in the backdrop of a post-pandemic appetite for clean air. The Drum finds out what went into the new product launch and the brand campaign. Air conditioner marketing has, for a long time, been all about providing cool air to a sweating consumer. No longer, as Haier, the global consumer durables company, announced the India launch of its new range of air conditioner for healthy air. The claim is that the air cond...

Share Via: It’s the brand’s new campaign, where it pits the exercise regime against its AC’s clean air that keeps your lungs healthy. The second wave of the Coronavirus has put everyone on edge. Lockdowns are imminent and people are thinking about their, as well as their loved ones’, health every two seconds. It’s not a pretty picture. Haier, a leading home appliances brand, said in a press note, “With the rising threat of air pollution, aggravating the Coronavirus...