Billy Loizou: Unlocking the 'value exchange' of customer data
By Billy Loizou, VP go-to-market APAC, Cheetah Digital With the death of the cookies, the ‘value exchange’ between businesses and their customers’ willingness to share personal data has never been so important. Activating cookie-less data, using it to enhance customer experience and derive ins
Billy Loizou Adam Posner Tim Cook Consumer Policy Research Centre European Union Australian Community Attitudes To Privacy
Source: campaignbrief.com