Zero Party Data News Today

/PRNewswire/ -- A new study by TINT, the Community Powered Marketing platform, finds 60% of marketers are concerned about losing access to their brands fans...

A survey revealed how little Americans aged 25+ know about their digital privacy and how they feel about data protection.

Third-party cookies have long been the engine that drives the online advertising business model. As third-party cookies track the online activities of users, its data allows marketers to build profiles on their target consumers to better influence their purchasing decisions.

TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.

New Marigold Solution Makes it Easy for Selligent Customers to Collect and Activate Zero-Party Data and Preference Insights through Real-Time Interactive...

/PRNewswire/ -- Kobie, a global leader in loyalty marketing, announced today that it has been named a Leader in "The Forrester Wave™: Loyalty Technology...

Netball Australia and Tradable Bits are driving better fan experiences with targeted digital experiences for Netball fans....

CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year

The Cronulla Sharks have partnered with Tradable Bits to better understand the modern-day NRL fan through Tradable Bits’ fan engagement & CDP technologies...

SINGAPORE, Aug. 11, 2022 /PRNewswire/ --Bounty Media ("Bounty"), pioneer of Zero Party Data technology with a platform that empowers consumers and the brands they trust, announces that they have closed an oversubscribed Pre-A round of US$1.8m. The round was led by SOSV along with Vectr Fintech Partners, ASTOR Management, Black Kite Capital, Plug and Play Ventures, Quonota Investment, High Cosmos and Revium. "We are seeing fundamental shifts in how brands and media companies are at...