Page 2 - Zero Party Data News Today

Founded by Tomas Vasiliauskas, Lithuanian marketing automation tool Agenic received €120K from an angel investor. The startup offers a data-driven approach to

GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.

How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?

/PRNewswire/ -- Today Axiom Cloud announced the formation of its Advisory Board, which includes refrigeration, retail grocery, machine learning, and software...

New Sheer ID report produced by Forrester Research shows digital marketing decision makers see zero-party data as a solution, but less than half are harnessing it

In an effort to collect higher quality data, nine in ten marketers plan to capture zero-party data in the next 12 months. However, less than half state they know how to use it effectively. A new survey

Today's marketers are inundated with a wealth of data. Discover how to break that data down into categories to make it more relevant and powerful.

Investegate announcements from CM Group, CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

Today's consumers expect a personalized experience — but they're tired of the same boring techniques. Learn how to innovate your CXM approach.

Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.