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Especially with occupy and the different tone we see in american politics that we see today and tspeed of information. >> you are right, that is why his chief message is not just his business experience but optimism. he sees theç ads from presiden obama that say we have to work harder, we are all in it together, change takes time. he sees those as messages of pessimism. >> it is the reagan example. >> very much so. >> and hoping he can ride that optimism and not be specific about, in trying no...