3rd June 2021
AB InBev’s Budweiser Brewing Group UK&I subsidiary has announced the launch of Corona price-marked packs in the Off-Trade.
One of the fastest-growing drink categories in the UK, Super Premium drinks in the impulse channel grew by 51% in 2020. At the same time, Corona 4-pack sales hit £6.8m, a growth of 45% year-on-year. The company stated that it hoped to maximise this sales opportunity by launching the £5.99 price-marks on its 4x330ml SKU.
The rise of the at-home occasion has contributed to strong growth in the beer category across the Off-Trade in 2020, with sales rising by 37.5% in the convenience channel. As consumers continue to spend time at home, many are said to be treating themselves with 52% of shoppers saying they are willing to pay extra for quality when buying alcoholic drinks to have at home.
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8th February 2021
AB InBev’s Budweiser Brewing Group UK&I subsidiary has appointed Mark Wingfield-Digby as its new Off-Trade Sales Director.
The firm said he will be responsible for “accelerating Off-Trade sales” across its portfolio of brands, including Budweiser, Bud Light, Corona, and Stella Artois.
Wingfield-Digby replaces Jerry Maguire who is returning to his role as AB InBev’s Director of Off-Trade Sales for Europe.
Wingfield-Digby has worked at AB InBev since 2005 and has held senior roles across the off-trade, on-trade, category management and trade marketing teams both in the UK and in Europe. He most recently worked as On-Trade Sales Director for Europe, and prior to that, worked as Director of Trade Marketing and Category Management for Europe.
4th February 2021
AB InBev’s Budweiser Brewing Group UK&I subsidiary is forecasting a stellar year for beer sales in 2021 in the Off-Trade, following the stand-out performance of the category in 2020.
Nielsen data shows that beer sales grew 28.9% in grocery, and 37.5% in impulse last year, as consumers shopped for an additional 20 million at-home alcohol occasions each month in 2020. Even as the Covid-19 restrictions lift, Budweiser Brewing Group is predicting that the at-home occasion will remain popular this year as consumers celebrate the return of the summer of sport and spend time with family and friends. The brewer is forecasting 12-15% growth for the total beer category, with impulse and convenience growing 3-4% ahead of the market, compared to the last year of regular trading in 2019.