4th February 2021
AB InBev’s Budweiser Brewing Group UK&I subsidiary is forecasting a stellar year for beer sales in 2021 in the Off-Trade, following the stand-out performance of the category in 2020.
Nielsen data shows that beer sales grew 28.9% in grocery, and 37.5% in impulse last year, as consumers shopped for an additional 20 million at-home alcohol occasions each month in 2020. Even as the Covid-19 restrictions lift, Budweiser Brewing Group is predicting that the at-home occasion will remain popular this year as consumers celebrate the return of the summer of sport and spend time with family and friends. The brewer is forecasting 12-15% growth for the total beer category, with impulse and convenience growing 3-4% ahead of the market, compared to the last year of regular trading in 2019.