Top 10 spirits marketing moves in March 2021 6th April, 2021 by Owen Bellwood
The Fever‐Tree Tiny Forest was planted in Hammersmith Park, London
Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a series of digital events, while The Lost Explorer Mezcal will mark Earth Day this month with a new environmental-themed campaign.
There were a number of charitable efforts in March, including Lixir Drinks’ pledge to give 1% of revenue to an international water charity, Fever-Tree’s new forest project, and The Famous Grouse’s partnership with the Royal Society for the Protection of Birds.
Sponsorship deals were also agreed for Scotch brand Glen Scotia and the Great British Entrepreneur Awards, while alcohol-free producer Fluère Drinks backed a racing team.
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NextEnergy Capital has completed construction of two subsidy-free solar farms in the UK totalling 115MW.
Llanwern, located in Newport, Wales, has an installed capacity of 75MW, making it the largest solar farm constructed and energised in the UK.
Total investment was in the region of £43m.
The solar farm, a Development of National Significance, and approved by the Welsh Assembly in 2018, was constructed during the Covid-19 pandemic and employed over 200 workers on site at peak construction.
The asset is situated within the Gwent Levels, an area with special ecological considerations supporting unique ecology.
The site has an ecological management plan agreed in partnership with Natural Resources Wales, Royal Society for the Protection of Birds and other stakeholders, including Newport Council which will restore the landscape for the specific benefit of rare birds, small mammals and invertebrates; many of which are unique to the area.
NextEnergy claims new UK solar farm record as subsidy-free portfolio completes Email
The two new sites are located in Wales and England and have a combined capacity of 115MWp. Image: NextEnergy Solar Fund.
Solar investor NextEnergy Capital has energised two new subsidy-free solar farms in the UK, claiming one of these – a 75MWp asset in south Wales – to be the largest constructed PV plant in the country.
Llanwern – which is located in Newport, Wales – takes up c.260 acres spread across three separate parcels of land. Total investment in the asset came to c.£43 million, and it was connected to the local distribution network in March 2021.