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Elaina Watley draws on her sports marketing experience pitching clients to sponsors as a franchisee of Amazing Lash. “Your client is a woman looking to feel beautiful and you need to pitch to her how you’ll make her feel beautiful and why they should come back to you.” Elaina Watley’s enthusiasm is unmistakable as she describes her path to owning five Amazing Lash Studios, a trip to Ghana that inspired an investment fund and her aspirations to “reshape the business world” for women. “I love my lashes,” said Watley, who’s been getting eyelash extensions for eight years. Before deciding on Amazing Lash, “I literally traveled the country and got my lashes done at the best studios, with the best lash artists.”

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