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Aux US, 4% des utilisateurs d iPhone laissent le tracking des applications activé après la mise à jour iOS 14 5

Aux US, 4% des utilisateurs d iPhone laissent le tracking des applications activé après la mise à jour iOS 14 5
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Apple tracking transparencyApp trackingTracking transparencyஆப்பிள் கண்காணிப்பு வெளிப்படைத்தன்மைசெயலி கண்காணிப்புகண்காணிப்பு வெளிப்படைத்தன்மை

Apple doubles down on ad-tracking transparency feature; records bumper revenues

Apple CEO Tim Cook said that its Apple Tracking Transparency (ATT) feature is aimed at giving users greater autonomy and decision making power over the company’s tracking capabilities. The company reported revenues of $89 billion 54% year-on-year increase in the first quarter of 2021. The ATT feature will be a part of OS 14.5 update, through which APP requires apps to seek consent of users for tracking them for personalised ads. “ATT’s focus is really on the user and giving the user the ability to make a decision about whether they want to be tracked or not. And so, it’s putting the user in the control. Not Apple, not another company, but the user of where it should be. And so, that’s really the focus of it.” Tim Cook, Apple CEO

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Apple s Personalized Ads System Targeted in Privacy Complaint to French Data Regulator

Apple s Personalized Ads System Targeted in Privacy Complaint to French Data Regulator Tuesday March 9, 2021 1:48 am PST by Tim Hardwick Apple s advertising system for monetizing its apps and services is the target of a new complaint in France that has been brought against it by a lobby group representing startups and venture capital firms (via Submitted on Tuesday by France Digitale to the country s National Data Protection Commission (CNIL), the complaint focuses on an Apple feature called Personalized Advertising, which shows ads in the App Store, Apple News, and the Stocks app, based on a user s data. The group said it had acted because Apple s system doesn t ask for the user s permission to receive the targeted ads, which are enabled by default. Users are insufficiently informed about the use and the processing of its personal data, the association wrote in the complaint, a copy of which was obtained by

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