Ash predicts research will establish minimum age threshold for vaccines can be safely lowered from 16 to 12; says fact that children under 16 are not receiving inoculation 'is certainly troubling in terms of ability to achieve herd immunity'
The Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott.
Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott interviews a top health official there and shows what marketers can learn from the successes.
‘Order early, pay a lot, digitise distribution and stretch the supply.’ That was how one journalist here summarised Israel’s world-leading success in vaccinating the population against coronavirus so far. Marketers could learn a thing or two – or several – from the campaign.
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