Big dose caffeine beverage extends effect, avoids jitters with natural formula, inventor claims A new energy beverage has launched based on what the inventor claims is a way to ‘better support’ the action of its hefty dose of natural caffeine.
Branded as ‘Breinfuel’ (pronounced like ‘brain fuel’), the product is the brainchild of inventor Dr Gerald Horn, MD, a lasik surgeon based in Chicago.
Horn said his interest in nutraceutical and drug development was triggered during his work as a biochemistry undergraduate student at Northwestern University. After moving into lasik surgery, where he says he has now done more than 90,000 procedures, he also built up a career in drug development. Dr Horn said he was interested in the mode of action of some of the eye care products on the market and found them lacking.
Free from added sugar, artificial flavors and with around half the amount of caffeine as a cup of coffee, Ocean Spray Wave – a caffeinated sparkling water with real fruit juice – is the latest drink meeting a trio of consumer demands of refreshment, energy, and health.
Caffeine is in vogue in the beverage category as a stimulant people know and understand – far different to artificial ingredients such as taurine in energy drinks or the demonized sugar in soda.
The growth of the RTD coffee category illustrates the rise of the mid-afternoon pick-me-up occasion – as does Coca-Cola’s launch of Coca-Cola with Coffee in the US this year – but brands such as Ocean Spray, Nestlé and PepsiCo are eying up the opportunity to bring more refreshing, cleaner caffeinated beverage profiles to market with their recent launches.
Europe pledges to make beverage packaging fully circular by 2030 UNESDA Soft Drinks Europe, a trade organization representing the non-alcoholic beverage sector, has set targets for European beverage packaging to be fully circular by 2030. This will be achieved by using rPET, refillable bottles, and boosting collection rates.
An interim goals is for 50% rPET by 2025, while the organization wants to see recycled or renewable material accounting for all PET by 2030.
UNESDA – which represents 23 national associations across Europe as well as counting Coca-Cola, PepsiCo, Suntory and Nestlé among its members - says it supports the EU’s ambition of making Europe the world’s first climate-neutral continent by 2050 and building a circular economy.
Ardagh’s metal packaging business will combine with Gore Holdings V to create an independent public company; which will apply to list its shares on the New York Stock Exchange.
Coca-Cola European Partners increases offer for Amatil Coca-Cola European Partners has upped its offer for Coca-Cola Amatil by 5.9%, noting an improved economic outlook in Australia and New Zealand.
CCEP has raised the offer to $9.93bn AUD ($7.7bn USD), up from its offer of AUD $9.28bn ($6.6bn) in October.
The offer has been raised thanks to stronger economic conditions and market outlook as Australia and New Zealand recover from the pandemic. CCEP has declared that this is its best and final offer.
Amatil Chairman Ilana Atlas said, The economic outlook for Australia and New Zealand has improved since the announcement of the original CCEP proposal and recent trading validates our strategy and demonstrates our strong recovery. The value of Amatil has increased and we are pleased that CCEP has acknowledged this in increasing its proposed cash consideration to Independent Shareholders.”