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India smartphone sales set record, but COVID-19 surge to hit demand: Report

India smartphone sales set record, but COVID-19 surge to hit demand: Report Premium . Updated: 26 Apr 2021, 09:05 PM IST Reuters Indians bought more smartphones during the period due to pent up demand after a pandemic-ravaged 2020, sending phone shipments up 23% year-over-year to more than 38 million units, the best sales for any first quarter Share Via Read Full Story BENGALURU: India s smartphone sales set a record for the January-to-March quarter this year, but a massive second wave of COVID-19 infections will hit future sales in the world s No.2 smartphone market, a research report showed on Monday. Indians bought more smartphones during the period due to pent up demand after a pandemic-ravaged 2020, sending phone shipments up 23% year-over-year to more than 38 million units, the best sales for any first quarter, research firm Counterpoint said.

India s smartphone industry grew 23% in Q1; Xiaomi leads, Samsung second

India s smartphone industry grew 23% in Q1; Xiaomi leads, Samsung second Chinese smartphone brand Xiaomi led from the front, retaining its number one position even though it suffered a 5-percentage-point drop in market share from 31 per cent in Q1 2020 to 26 per cent Sumant Banerji | April 26, 2021 | Updated 23:16 IST KEY HIGHLIGHTS Xiaomi led the market in Q1 2021 with a 26% shipment share accounting for five out of the top 10 smartphone models. Samsung was second, logging the highest growth at 52% and a 20% share, up from 16% last year. OnePlus led 5G smartphone shipments with 33% share. Chinese brands together accounted for 75% share in the quarter. Second COVID wave likely to dampen demand in the next few quarters.

India s smartphone market set to cross Rs 2-trillion mark in 2021: IDC

A renewed surge in demand for smartphones and rising device costs may push the local smartphone market beyond the record Rs 2-trillion mark in 2021. While disruptions from the pandemic led to a shrink in market size for the first time last year, in the current year, the market is expected to touch unprecedented levels, both in terms of volume and value. In the first half of 2020, the local market recorded a fall in the number of units shipped as a shortage of supply of components along with the lockdown brought the market to its knees. “Stay-at-home mandates, remote work, remote education, travel restrictions, and manufacturing shutdowns led to a sluggish first half (shipments declined 26 per cent year-on-year),” IDC noted.

India smartphone market declines 1 7% in CY2020 after years of growth: IDC

Stay-at-home mandates, remote work, remote education, travel restrictions, and manufacturing shutdowns impacted the India smartphone market, which exited CY2020 at 150 million units, down 1.7 per cent year-on-year, said the report by International Data Corporation’s (IDC). The first half of the year (H1-2020) was marked by sluggish growth with demand down 26 per cent YoY, the second half saw recovery. H2-2020 recovered with 19 per cent YoY growth. Lockdowns and restrictions rendered an urgent need for devices supporting activities such as entertainment, work from home, and remote learning, resulting in more devices per household, and leading to a resurgence in demand for consumer devices including smartphones, consumer notebooks, and tablets in 2020, said the IDC report.

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