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涉嫌不正当竞争的维刻科技,靠蹭热度的品牌能走多久?_商业_行业_中金在线

  维刻似乎就是在这个时候,开始转变思路,推出透明烟弹,并大肆宣传产品可以和悦刻、YOOZ通配。而这种“蹭热点”的商业模式,的确让维刻在短时间内快速打响了用户心中的品牌知名度。   但是,由于有复购性质的烟弹是电子烟行业主要营利来源,维刻此种行径,也存在违背商业道德、分流其他品牌辛苦积累的用户的嫌疑,可以说是坐收渔翁之利。   悦刻在起诉书中的主张也是从上述角度出发的。据起诉书, “维刻”与“悦刻”两个标识高度相似,同时存在电子烟领域,容易误导消费者,引人误以为就是原告“悦刻”的品牌,甚至误以为两者存在特定关系。 这种行为本质上是一种“仿版”行为,攀附他人品牌、产品商誉。   而维刻“蹿红”的这两年,早已有多家电子烟行业媒体也对这类行为进行了谴责。蒸汽新势力就曾发文

Children and Teens Online Privacy Protection Act Introduced in Senate

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