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Cisco hammers home tier differentiation in new partner program

Reseller News Join Reseller News Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.Sign up now Cisco hammers home tier differentiation in new partner program More specialisations needed to obtain gold and premier tiers for integrators. Oliver Tuszik (Cisco) Credit: Cisco Eight months after unveiling a revamped, consolidated partner program, Cisco has revealed further details of what its new line-up means for partners.  Having consolidated a dozen separate programs into four key partner roles, Integrator, Provider, Developer and Advisor, the networking vendor has now opened up about the new program’s recognition and rewards schemes. 

How Cisco measures partner value , subjective in theory but customer-driven in practice

How Cisco measures partner ‘value’, subjective in theory but customer-driven in practice Amid a sizeable channel overhaul, Oliver Tuszik documents how Cisco is clearing the murky waters when measuring partners on customer value Oliver Tuszik (Cisco) Credit: Cisco Often evangelised at channel conferences and endlessly referenced in partner communications, the importance of delivering ‘value’ at a customer level is not lost on an ecosystem continually required to evolve and transform. But while the statement checks out in theory - a straightforward linkage between value and success on paper - the practice has always plagued vendors intent on walking the channel tightrope. One thing to demand value-based selling, another entirely to enforce or incentivise.

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