Instagram
Instagram is working on a feature that could allow creators to get paid for sharing Reels, its short-form videos that compete with TikTok.
The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confirmed its existence to Insider but said it was an internal prototype only for now.
Such a feature could fit into Instagram s plans to give creators a broader array of tools to make money.
In that vein, Instagram rolled out new Insight features this week, which will give creators access to more detailed data for both Reels and Live.
Instagram s Insights feature will now show metrics like total plays, accounts reached, likes, comments, saves, and shares for Reels.
Send tips to aperelli@insider.com or DM me on Twitter at @arperelli. Olivia Jade shared a sponsored post with denim brand Revice Denim and has been tagging other brands in Instagram posts. Screenshot/Instagram;@oliviajade
Olivia Jade Giannulli s influencer comeback is in full swing.
In recent months, she has begun to regularly post on social media, work with brands, and do affiliate marketing.
Her rebound comes two years after her parents, Lori Loughlin and Mossimo Giannulli, were first indicted on charges of conspiracy and fraud related to the infamous college-admissions scandal.
When the headlines broke in 2019, Olivia Jade was already an established influencer with over one million followers on YouTube and Instagram.
Instagram. Instagram; Samantha Lee/Insider
Instagram is not the best platform for emerging influencers, but its leadership wants to change that.
Instagram execs say they are prioritizing creators with smaller follower counts and want to help them rise to fame on the app.
One key is Reels, Instagram s short-form video feature that competes with TikTok. The Reels Tab is the place where we view the biggest opportunity for creators to find new audience, Jackson Williams, a member of Instagram s strategic partnerships team, told Insider.
Posting a Reel can reach a much wider audience than a standard feed post or Story, Jackson said.
Clubhouse Media Group runs a string of TikTok influencer houses in locations including Los Angeles. Marianne
Clubhouse Media Group has built a business running a chain of TikTok influencer mansions.
Some talent, who lived rent-free, said CMG s CEO often yelled and would try to set them up on unwanted dates.
One former house member said CMG management treated their lives like a game.
Dan Whateley, Sydney Bradley, and I reported on how living rent-free at content mansions wasn t the Hollywood dream some TikTok influencers anticipated.
CMG mansions like Clubhouse Beverly Hills are home to a rotating cast of Gen-Z TikTok stars who live there rent-free.