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IGEA and Creative Victoria appoint Double Jump to manage PR activity

IGEA and Creative Victoria appoint Double Jump to manage PR activity July 9, 2021 10:24 Double Jump has been appointed to manage PR for the Interactive Game & Entertainment Association (IGEA) and Creative Victoria’s Melbourne International Games Week. The announcement: The Interactive Games & Entertainment Association (IGEA) has appointed leading Australian games and technology marketing agency Double Jump Communications to manage its ongoing international and local PR plus an upcoming research project, Digital Australia and New Zealand 22. The IGEA is the peak industry association representing and advocating for the video games industry in Australia and New Zealand. Double Jump has also been appointed by Creative Victoria to manage its international PR for Melbourne International Games Week (MIGW) 2021 from 2 to 10 October. MIGW is APAC’s largest digital games celebration and features online conferences, events and activities for the games industry, enthusiasts, general pu

Australia introduces tax break for games

The Australian government unveiled its Digital Economy Strategy, which includes a brand new tax break for game studios. The Digital Games Tax Offset is a 30% tax relief to support Australia taking a greater share of the AU$250 billion global game development market, the announcement said. The aim is to support business growth and change to the way Australian businesses can claim depreciation of intangible assets like intellectual property and in-house software, the announcement continued. It s the first ever federal tax incentive for the Australian game development scene, the Interactive Games & Entertainment Association noted in a release welcoming the announcement. This is a very welcomed day for Australian-made video games, said IGEA CEO Ron Curry. The Government s new investment commitment today will do many things. It will spur the creation of brand new Australian game development studios, give existing Australian studios the support they need to take on ambitious

Government s 30% digital games tax offset a game changer for industry

May 6, 2021 2:17 The Morrison Government today, 6 May 2021, has announced a 30% tax offset for video game development. The announcement comes as part of this year’s Federal Budget, aiming to invest in Australia’s digital economy. The 30% refundable tax offset will be eligible for businesses that spend a minimum of $500,000 on qualifying Australian games expenditure. The Government will consult with the industry mid-2021 to define the criteria of expenditure. The Interactive Games & Entertainment Association (IGEA) has responded to the proposed changes, welcoming Australia’s first federal tax incentive for video game development. ADVERTISEMENT IGEA’s CEO, Ron Curry, has responded with enthusiasm to the news

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