By Shawn Lim-02 March 2021 01:00am
APAC has over 80% of phone users on Android so without this feature Clubhouse will stand no chance
The massive presence of mobile in the Asia Pacific region is a big opportunity for marketers to connect with customers through mobile channels. But with the region favoring Android over iOS, will
iPhone-only Clubhouse fail to catch on?
Invitation-only Clubhouse’s growth has been astronomical, with the audio app downloaded 2.3m times in January 2021.
In Asia Pacific, it has gained momentum with 440,000 downloads in Japan in early February, while in China Clubhouse downloads from the Apple App Store were recorded at 160,000.
Facebook’s deal is similar to Google’s deal with over 40 News Corp properties
Facebook has signed a content deal with Australian publishers that will see their content shared on its platform.
The deals were signed with Australian independent news organizations Private Media, Schwartz Media and Solstice Media. We have collaborated with Facebook in the past and we look forward to the ways in which this deal will help us to continue producing Australia s leading independent journalism. It s never been more important than it is now to have a plurality of voices in the Australian press,” said Rebecca Costello, the chief executive of Schwartz Media.
Hyper-casual games have permanently changed the app marketing playbook and automation is the driving force behind their rise. The Drum finds out the answers to a marketer s most vital question about these games - what works, and what doesn t?
By John McCarthy-24 February 2021 13:00pm
The Drum explores the relationship between social, PR and OOH. Above: Playstation‘s own OOH effort
Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going ‘viral’ on social media. You d almost think the work was made for that purpose. Social media s provided somewhere for
impactful out of home ads to further resonate but is the
congratulatory feedback loop blinding marketers to the true value of the medium – reaching real people?
If you are in the smallish circle of social-media active marketers who gleefully share nice ads with captions like “clever that”, you’ll have noticed last week a clever exploding ‘dynamite’ Marmite ad, complete with a huge scattered lid, and a mocked-up ad for KitKat from One Minute Briefs contestant Sam Hennig, who was absolutely struck by the warm reception for his idea.
Facebook is to end its blockade of Australian news articles on its news feed after coming to an understanding with the Australia government over their spat on paying news outlets for content.