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PHOTO:
Neil Soni
Have you ever been at a dinner party when a newcomer enters a heated conversation and completely changes the mood around the topic? Well if privacy was the hot topic, Apple, through its launch of App Tracking Transparency notification, would be that intriguing newcomer.
App tracking transparency (ATT) is a new privacy protection framework for Apple device owners which the company first teased last summer. With ATT, when an Apple device owner downloads or opens an app, a notification pops up asking if the user wants to be tracked across third party apps and websites. Apple announced last week that the ATT feature is included in its latest operating systems: iOS 14, iPadOS 14 and TVOS 14.
PHOTO:
Christian Wiediger
Forty-eight percent of US consumers said they plan to shift to online shopping this holiday season, according to a recent McKinsey study on consumer behaviors amidst the ongoing pandemic. A trend toward contactless, digital-first experiences is further illustrated by 73% of US shoppers saying theyâve tried a new shopping behavior this year, with 80% saying they intend to continue the new behavior. These new behaviors include buy online, pick-up in-store or curbside (BOPIS), or purchasing traditional in-store products such as groceries exclusively online.
This study, and many others like it, all point to the online experience rapidly becoming the primary experience for a consumer. Yet even with this flight to digital, consumers still expect brands to recognize them as the same customer across channels. In a recent Dynata survey commissioned by my firm, Redpoint, 70% of consumers said they will shop exclusively from brands that show they understan