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Man s body taken from Patton Lake

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Kantar : Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behaviour

Kantar : Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behaviour 07/06/2021 | 01:01am EDT Send by mail : Message : Bain Capital and WPP further invest in Kantar’s technology leadership Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities. Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada. The Worldpanel division of Kantar already provides ‘currency grade’ shopper insights in more than 45 countries outside of North America. The combined dataset will provide insights into the shopping habits of almost five bill

Kantar Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behaviour

LONDON (BUSINESS WIRE) Jul 6, 2021 Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities. Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada. The Worldpanel division of Kantar already provides ‘currency grade’ shopper insights in more than 45 countries outside of North America. The combined dataset will provide insights into the shopping habits of almost five billion consumers globally, informing the growth strategies of the world’s leading CPG/FMCG brands.

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