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.we need to continue to embrace this virtual world by maximizing our digital presence to drive marketing and business development efforts
2020 has been a heck of a year. It has ushered in a sea of change, from how we live our lives to how we conduct business. And that includes marketing and business development.
One of the most surprising outcomes, in my opinion, has been watching law firms embrace technology. Never in my wildest (okay, the most boring of my wildest) dreams did I think I would see widespread use of video platforms and the mobilization of a remote workforce become commonplace in law firms.