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The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. At the 2020 Legal Marketing Association Annual Conference, the breakout session “The Power of Podcasting” presented by Heather McMichael, media relations manager of Shook, Hardy & Bacon LLP, provided attendees with information on how law firms can build a successful podcast program to align with their marketing plan and brand.
Here are the key takeaways:
Seek out stories that stand out and stack up
It’s easy to take the same route as other attorneys and law firms in terms of marketing, but creating a podcast helps differentiate you from your competition. Find a creative approach to showcase your attorneys’ thoughts on a hot topic in the legal industry or a story in the business section of
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.we need to continue to embrace this virtual world by maximizing our digital presence to drive marketing and business development efforts
2020 has been a heck of a year. It has ushered in a sea of change, from how we live our lives to how we conduct business. And that includes marketing and business development.
One of the most surprising outcomes, in my opinion, has been watching law firms embrace technology. Never in my wildest (okay, the most boring of my wildest) dreams did I think I would see widespread use of video platforms and the mobilization of a remote workforce become commonplace in law firms.
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Data is the cornerstone of operations, which is why this blog post focuses on three surveys of particular interest for legal operations management professionals.
Data, Business Strategy and Higher Profitability
th Global C-Suite Study, IBM surveyed more than 13,000 C-suite executives around the world to learn more about their organizations’ use of data and how they drive value from it. The study identified four stages of the data journey, including highly sophisticated Torchbearers who have aligned their data strategy with their business strategy, and Aspirationals, those who are just beginning to capture and explore the value of their data.