‘It s not about ideas, it s about making ideas happen’ – 30 quotes of the week from Indian startup journeys
From idea to investment, witness the memorable journey of Indian entrepreneurship in these quotes, excerpts and stories!
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(see the previous post
). Share these 30 gems and insights from the week of March 29 – April 4 with your colleagues and networks, and check back to the original articles for more insights. See also our special compilation of quotes related to India’s
coronavirus responses
Trends are key for positioning a product because the media loves them. They will advertise the feature for you if you can include it in your product. - April Dunford, Ambient Strategy
The role of India’s corporate VC firms
At YourStory’s Investor Summit, panellists discussed the various nuances of the nascent corporate venture firms in India and how startup founders can better engage with them.
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Good morning!
India has one of the world’s fastest-growing startup ecosystems. This rise is in step with the expansion of the country’s capital pool fuelled by corporate venture capital firms.
Though the community of corporate venture capital firms in India is small, the role they play is an important one. At YourStory’s Investor Summit 2021, Square Yards CEO Tanuj Shori said that startups can learn a lot from corporate VC firms as they have decades of experience in running businesses.
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April Dunford is currently working as a consultant in the field of market positioning. She has already launched 16 successful products in the market and has previously worked with many companies as the CEO, COO, and VP of Marketing.
April is the
founder of Ambient Strategy based in Toronto, serves as a board member at Sampler and MESH/diversity, and recently penned a book titled
“Obviously Awesome – How to Stand out in Noisy Crowded Markets”.
On Amit Somani’s invite, April Dunford was recently available to share her expertise (and a few excerpts from her book) in a Prime Ventures podcast. The conversation touched upon the important points of how she positions her products, how to go about customer segmentation, and more. Here is a summary.