UnityPoint Clinic President and CEO Dr. Sanjeeb Khatua
Vaccine hesitancy continues to be one of the top challenges facing public health officials during the COVID-19 pandemic. Despite a few national education campaigns, the task of convincing skeptical patients and staff to get vaccinated has largely fallen on local providers. UnityPoint Health utilizes a host of different media and messages for its effort. Modern Healthcare Managing Editor Matthew Weinstock spoke with UnityPoint Clinic President and CEO
Dr. Sanjeeb Khatua, who joined the Iowa-based health system in January, to talk about building an effective outreach campaign. The following is an edited transcript.
The Check Up: Dr. Sanjeeb Khatua of UnityPoint Clinic
Modern Healthcare
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Vaccine hesitancy continues to be one of the top challenges facing public health officials during the COVID-19 pandemic. Despite a few national education campaigns, the task of convincing skeptical patients and staff to get vaccinated has largely fallen on local providers. UnityPoint Health utilizes a host of different media and messages for its effort. Modern Healthcare Managing Editor Matthew Weinstock spoke with UnityPoint Clinic President and CEO Dr. Sanjeeb Khatua, who joined the Iowa-based health system in January, to talk about building an effective outreach campaign.
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