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UnityPoint tackles vaccine hesitancy through targeted messaging

UnityPoint Clinic President and CEO Dr. Sanjeeb Khatua Vaccine hesitancy continues to be one of the top challenges facing public health officials during the COVID-19 pandemic. Despite a few national education campaigns, the task of convincing skeptical patients and staff to get vaccinated has largely fallen on local providers. UnityPoint Health utilizes a host of different media and messages for its effort. Modern Healthcare Managing Editor Matthew Weinstock spoke with UnityPoint Clinic President and CEO Dr. Sanjeeb Khatua, who joined the Iowa-based health system in January, to talk about building an effective outreach campaign. The following is an edited transcript.

The Check Up: Pat Schou of the Illinois Critical Access Hospital Network

The Check Up: Pat Schou of the Illinois Critical Access Hospital Network Modern Healthcare Print From staffing woes to financial struggles, the COVID-19 pandemic has exacerbated an already fragile environment for rural hospitals. A recent report from the Chartis Center for Rural Health suggested that 46% of rural hospitals are contending with negative operating margins. Modern Healthcare Managing Editor Matthew Weinstock spoke with Patricia Schou, executive director of the Illinois Critical Access Hospital Network and immediate past president of the National Rural Health Association, to talk about the long-term needs facing rural providers, as well as challenges they’re experiencing on the COVID-19 vaccination front.

COVID-19 heightens staffing, financial struggles facing rural hospitals

Print Patricia Schou, executive director of the Illinois Critical Access Hospital Network and immediate past president of the National Rural Health Association From staffing woes to financial struggles, the COVID-19 pandemic has exacerbated an already fragile environment for rural hospitals. A recent report from the Chartis Center for Rural Health suggested that 46% of rural hospitals are contending with negative operating margins. Modern Healthcare Managing Editor Matthew Weinstock spoke with Patricia Schou, executive director of the Illinois Critical Access Hospital Network and immediate past president of the National Rural Health Association, to talk about the long-term needs facing rural providers, as well as challenges they’re experiencing on the COVID-19 vaccination front.

The Check Up: Dr Sanjeeb Khatua of UnityPoint Clinic

The Check Up: Dr. Sanjeeb Khatua of UnityPoint Clinic Modern Healthcare Print Vaccine hesitancy continues to be one of the top challenges facing public health officials during the COVID-19 pandemic. Despite a few national education campaigns, the task of convincing skeptical patients and staff to get vaccinated has largely fallen on local providers. UnityPoint Health utilizes a host of different media and messages for its effort. Modern Healthcare Managing Editor Matthew Weinstock spoke with UnityPoint Clinic President and CEO Dr. Sanjeeb Khatua, who joined the Iowa-based health system in January, to talk about building an effective outreach campaign. Related Articles

The Check Up: Dr Marc Boom of Houston Methodist

The Check Up: Dr. Marc Boom of Houston Methodist Modern Healthcare Print The winter storms that swept through much of the country in mid-February caused a significant disruption in COVID-19 vaccination efforts. Texas was among the hardest hit states where millions of people were left without electricity and water. The Houston Methodist system was in the thick of it all, contending with everything from crowded emergency departments to quickly standing up a vaccination event to assist the county health department, which lost power and its ability to store vaccines. Modern Healthcare Managing Editor Matthew Weinstock spoke with Houston Methodist President and CEO Dr. Marc Boom.

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