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The Three C s of Optimizing CRM Data | Data Management

Mar 12, 2021 5:00 AM PT Optimizing your CRM data requires making sure your data is crucial, correct, and consistent or what I like to call, the three C s. Unfortunately, far too many companies have data that s neither correct nor consistent. In fact, IBM reports that one in three business leaders don t trust the quality of their data, and U.S. companies lose an estimated $3.1 trillion in annual revenue due to bad data. Here s how you can give your company a true advantage and empower everyone who relies on your CRM s data by making sure that data is crucial, correct, and consistent.

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