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Mythological content viewing on TV goes up again with states under lockdown

With a majority of states under lockdown, it is a repeat of last year s trend for television networks, with viewers showing a greater proclivity to watch mythological shows, Broadcast Audience Research Council (BARC) said on Tuesday. During the nationwide lockdown last year, re-launching mythological fiction shows like Ramayana and Mahabharat had paid rich dividends for the national broadcaster DD, keeping it ahead of all in viewership ratings. It can be noted that many states have been under a lockdown since mid-April due to arrest for the spread of the second wave of infections. However, there has not been a nationwide lockdown this year.

BARC Week 19: Sun TV continues to lead the South GECs in viewership

BARC Week 19: Sun TV continues to lead the South GECs in viewership
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Sun TV garners highest AMA amongs South GEC in Wk 17: BARC data

Sun TV garners highest AMA amongs South GEC in Wk 17: BARC data
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Simran Hoon joins The Q India as CEO

Simran Hoon joins The Q India as CEO In her last assignment, Hoon was Executive Vice-President and Head of Ad Sales at Viacom18 Simran Hoon Youth-focused Hindi general entertainment channel The Q has appointed Simran Hoon as Chief Executive Officer. In her new role, Hoon will leverage her experience and insight to provide strategic direction to create new opportunities for The Q in India thus driving the organization’s overall growth.  Rising Star Awards 2021 Entries Open - Advertisement Hoon brings to The Q over two decades of industry experience. Prior to joining The Q, Simran was associated with Viacom18 as Executive Vice-President and Head of Ad Sales. She has also been a part of Zee Entertainment Enterprises, Star India and Sony Entertainment Television in leadership positions.

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