Amazon Joins New Advertisers On The Q India
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New Deal Adds To Growing List of Blue Chip Brands Onboarding Ad Campaigns On The Back of Strong Ratings Performance
MUMBAI, India and TORONTO, May 6, 2021 /PRNewswire/ - QYOU Media Inc.
(TSXV: QYOU) (OTCQB: QYOUF) has announced that
The Q India, the company s Hindi language youth oriented channel available in over 100 million TV households and to over 612 million OTT and mobile users in India, has reported the addition of Amazon, the world s largest online marketplace and the largest internet company by revenue in the world, as a new advertiser on
Synopsis
According to data by television ratings agency Broadcast Audience Research Council (BARC), an average 105 million unique viewers watched 17 matches in the first two weeks of IPL, 9.5% less than last year.
Television viewership of the ongoing Indian Premier League is down almost 10% from last year amid a severe second wave of Covid-19, prompting many advertisers to approach broadcaster Star Sports Network to rework advertising deals, which may include extra airtime.
According to data by television ratings agency Broadcast Audience Research Council (BARC), an average 105 million unique viewers watched 17 matches in the first two weeks of IPL, 9.5% less than last year.
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IPL 2021 Suspended News Turns Into Blessing In Disguise For Broadcasters; Here Is Why
Due to the ongoing coronavirus scare, the IPL 2021 was suspended indefinitely as Wriddhiman Saha and Amit Mishra tested COVID-19 positive on Tuesday.
The Indian Premier League (IPL) 2021 was being carried out in a challenging situation with the nation battling with the second wave of the coronavirus. After reports of players testing positive in the bio-bubble started coming from Monday, the BCCI took the decision to suspend the IPL season. The IPL 2021 viewership also took a hit from the beginning as compared to the 2020 season as the focus of the nation was more on battling the second wave of the coronavirus.
BARC in the eye of the storm, again adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
(Photo by DAVID GRAY/AFP via Getty Images)
(CNN) Cricket fan Shitu Anand Patil has recently recovered from Covid-19. She’s also acutely aware of the suffering families in India are gripped by amid an overwhelming surge in coronavirus infections.
Those circumstances explain the unease she has sometimes been feeling while watching the Indian Premier League (IPL), the country’s most lucrative sporting competition which has continued even as the number of coronavirus deaths mount. On Thursday, India reported almost 380,000 new infections another global record for the highest single-day case count and 3,600 deaths.
“I just recovered from Covid 10 days ago and every next family that you hear, so many people in their family, friends, they’ve been losing people,” Anand Patil, who runs a design and advertizing company in Mumbai, told CNN Sport.