Non-prime time viewership for GEC, news and kids grew by 16%, 26% and 31% respectively.
01 Mar, 2021 - 04:21 PM IST | By indiantelevision.com Team
MUMBAI: The television industry witnessed unprecedented highs and lows in 2020, or the year that shall not be named. From record viewership, new category leaders, to diminished ad revenue and stiff competition from upstart OTT players – TV Land saw it all and emerged stronger for it. Now, the Broadcast Audience Research Council (BARC) India has come out with the third edition of its Yearbook titled The Year After Two Thousand & Nineteen that encapsulates this tumultuous period for television and its viewers.
TV viewership rose 9% in 2020 on Covid-19 pandemic, shows BARC data
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No crisis for BARC, our data is proved & authentic: Sunil Lulla
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HUL is the top advertiser.
27 Feb, 2021 - 01:07 PM IST | By indiantelevision.com Team
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and 19 February 2021.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week seven of 2021.
Top Advertisers: It was followed by Reckitt Benckiser India, which ranked second with 195332 ad generations. ITC bagged the third rank this time with 39947 ad AMA. Ponds India came in fourth with 39325 ad insertions.
Looking back at Pulwama
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