How BARC manipulated data on the pretext of âcontrolling outliersâ
The TV ratings agency was struggling to justify the data it was putting out and tinkering with it constantly.
The WhatsApp chats between
Republic TV editor Arnab Goswami and Partho Dasgupta, former CEO of Broadcast Audience Research Council, reveal how the television ratings agency was struggling to justify the data that it was putting out and tinkering with it constantly. This was all being done to push the narrative of âAll iz Wellâ and âwe know what we are doingâ.
This is the story of how a couple of men in positions of power helped set the narrative for what is ânewsâ. A BARC insider we spoke to revealed that Dasgupta and ex-COO Romil Ramgarhia were part of a system where they were manipulating data to decide how channels should be ranked.
Star Plus, Colors, and Zee TV continue to dominate on pay platform.
21 Feb, 2021 - 12:32 PM IST | By indiantelevision.com Team
MUMBAI: Sony Sab has replaced Star Utsav for third place in urban market (Saturday 6 February 2021 to Friday 12 February 2021) of Broadcast Audience Research Council of India (BARC) data.
Pay Platform
In week six of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors, Zee TV,Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.
Urban Market
In the urban market, the top ten channels were Star Plus,Colors,Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Dangal,Colors Ristey and Zee Anmol in week six of BARCIndia ratings.
Top rung marketers to decode âBrands and Consumers: 2021 and Beyondâ
Consumer behaviour has gone through a paradigm shift during the COVID-19 pandemic. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global pandemic and to look beyond it, the
Indian Society of Advertisers (ISA), in association with
the
ABP Network, is organising a webinar
âBrands and Consumers: 2021 and Beyondâ. This two-part unique webinar series will be addressed by the best Marketing minds from across industries.
Commenting on the initiative,
Sunil Kataria, ISA Chairman, said, âThe Indian Society of Advertisers (ISA) is an apex body, successfully representing the interests of the advertising fraternity for nearly 70 years. The world has gone through a very difficult COVID period during 2020. This sad event has significantly impacted all brands and consumer behaviour. Itâs ti
HUL is the top advertiser.
20 Feb, 2021 - 01:12 PM IST | By indiantelevision.com Team
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 6 February and 12 February 2021.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week six of 2021.
Top Advertisers:
It was followed by Reckitt Benckiser India, which ranked second with 210818 ad generations.
Godrej Consumer Products bagged the third rank this time with 40694 ad AMA. Ponds India came in fourth with 37070 ad insertions.
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