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The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.
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More Inventory Woes
A continued dearth of available boats is far and away the leading dealer concern for the foreseeable future
Author:
Jun 1, 2021
This month’s Pulse Report survey had responses from 51 marine dealers, who again reported strong retail growth and record low inventory. For the second consecutive month, every one of the dealers reported that new-boat inventory was “too low” coming into the peak retail months.
One dealer remarked, “Boats. That is what’s working. Everything that is available is selling purely because it’s available. Customer referrals and word of mouth are stronger than ever before.” Another added, “Any brand of boat, new or used, doesn’t stay for sale very long. Service is crazy busy.”