Cadillac x Collin: Series Follows the Defending PGA Champion to Kiawah
Published on
Thursday, May 13, 2021
The Next Generation. New, but refined. Fresh, but classic. Hard to tell if we re describing Collin Morikawa or Cadillac. It was only a matter of time before these worlds collided.
As Cadillac Chief Marketing Officer Melissa Grady put it: At Cadillac, we’re inspired by individuals who strive to raise the bar. Morikawa does just that.
We’ve partnered with Morikawa and Cadillac to create a customized, video-on-demand digital content series in which the 2020 PGA Champion shares his unique approach to The Ocean Course through a variety of coaching tips designed to appeal to a major championship audience. Not only does Collin do that, but the audience also gets to watch as he utilizes these tips at The Ocean Course as he will during the 2021 PGA Championship.
GM will air two commercials during this year s Super Bowl
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Previews of General Motors Super Bowl commercials have emerged, featuring a Norway-hating Will Ferrell.
American carmaker General Motors will air two commercials during this year’s Super Bowl, promoting its commitment to all-electric vehicles.
In two 60-second ads, GM will feature its luxury Cadillac brand and its upcoming battery-powered Cadillac Lyriq SUV, and the other will be promoting the company’s new focus on electric vehicles (EVs).
On Monday, the automaker revealed a teaser of its big ad involving actor Will Ferrell, the comedian displaying a serious dislike for Norway.