Cadillac x Collin: Series Follows the Defending PGA Champion to Kiawah
Published on
Thursday, May 13, 2021
The Next Generation. New, but refined. Fresh, but classic. Hard to tell if we re describing Collin Morikawa or Cadillac. It was only a matter of time before these worlds collided.
As Cadillac Chief Marketing Officer Melissa Grady put it: At Cadillac, we’re inspired by individuals who strive to raise the bar. Morikawa does just that.
We’ve partnered with Morikawa and Cadillac to create a customized, video-on-demand digital content series in which the 2020 PGA Champion shares his unique approach to The Ocean Course through a variety of coaching tips designed to appeal to a major championship audience. Not only does Collin do that, but the audience also gets to watch as he utilizes these tips at The Ocean Course as he will during the 2021 PGA Championship.
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