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1. BETTER THAN EXPECTED
All of us at
halfwheel were pleasantly surprised by the overall mood of the show, which seemed pretty good. That’s a far cry from the last time we were leaving the Sands Expo Center when disgust with the PCA organization and its trade show were at all-time highs.
Getting people to smile and be happy has been such a struggle for this trade show over the years, but for the most part it finally happened. Furthermore, I was surprised by the lack of fall-off for Day 3 attendance, something that had become a problem in 2018 and 2019.
Miami Cigar & Co. was one of a number of companies that dramatically reduced the size of its booth in 2021.
PCA 2021: Elie Bleu
Every year people will ask me a pretty basic question, “what have you smoked (at the trade show) that you like?” Each time, I reply with the same answer, “I don’t really smoke cigars at the trade show.” Given all of the equipment we carry and the rushed nature of going from booth to booth, I gave up on trying to smoke cigars on the show floor many years ago. So after I explain that I haven’t smoked any of the new cigars they were hoping to get opinions about, I usually tell them about the accessory that caught my eye the most. This year, it’s from Elie Bleu.
PCA 2021: Arturo Fuente
Covering the Arturo Fuente booth at a trade show requires an intimate knowledge of the company’s products because if you don’t know what’s new, the company surely isn’t going to tell you. Then you need to find someone that works at Fuente that actually might know, and even then, there’s always going to be at least one thing that just randomly is placed in the company’s booth that no one seems able to talk about.
While 99 percent of the attention is on Arturo Fuente’s partner and neighbor J.C. Newman’s cardboard booth this is actually a new booth for Fuente as well. Unlike J.C. Newman’s booth which is a deliberate attempt at showing off something other than products it’s a cardboard replica of the company’s factory the new Fuente booth is an incredibly efficient design at showing off new products. It’s more or less a square made of display cases that houses a meeting room inside. Other than that, it’s just elaborately filled display
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